Seven methods, and what
each one is actually for
Marketing methodologies are not interchangeable. Each of these solves one problem well and is the wrong shape for the next one — so each page says what the method is, who it is for, what it ends in, and where it stops.
No credit card required.
- A frame
- Your own sources
- A cited answer
StoryBrand
Structure a whole brand message as a story where the customer is the hero — homepage narrative, about page and taglines.
Brand Positioning
Define the distinct, defensible space your brand occupies in the customer’s mind, or audit the position you already hold.
Ideal Customer Profile
Define, refine or audit the exact customer segment the brand is being built around.
Hook Analysis
Write the opening line for an ad, social post, email subject or video script — and understand why it earns attention.
PAS Copy
Problem-Agitate-Solution blocks for ad copy, email bodies and landing-page sections that move a reader to act.
Jobs-to-be-Done
Ground positioning and roadmap calls in what customers are actually trying to accomplish.
Competitor Deconstruction
Break down a competitor’s ad, landing page or positioning and work out why it is — or is not — working.
Pick the method that matches the decision in front of you, then ask it against your own sources rather than a blank page.
Each of these is a way of framing a question. What makes the answer worth having is the library it is asked against.
No credit card required.
